Why This New ETF Should Not Be “Trashed” | Main | Why Investor Sentiment May Be Turning Positive For Emerging Market ETFs

New Highs For Consumer Staples ETFs Indicate A Lack Of Conviction

13 April 2011 at 4:02 pm by Gary Gordon     Bookmark and Share    Follow EtfExpert on Twitter

Health Care ETFs have outperformed the broader market over the last month. They’ve been competitive over the previous 3 months. Even though I have not been a buyer of diversified health care funds, I recognize the possibility of “value” there.

Consumer Staples ETFs are another story altogether. Granted, the segment has the reputation for “Steady Eddie” returns. And those who wish to avoid the volatility associated with economically sensitive sectors (e.g., energy, technology, consumer discretionary, etc.) often journey to the relative quietude of Coca Cola, P&G and Kraft.

Here’s the dilemma. There’s really no way that the corporations responsible for toilet paper, peanut butter and toothpaste can avoid passing along some of the higher costs to consumers. Food prices have rocketed. And surging energy prices adversely affect the manufacturing process.

Nevertheless, all of the major Consumer Staples ETFs have set new 52-week highs. They’ve hit the bull’s eye… in spite of the broader S&P 500 SPDR Trust’s (SPY) inability to do the same. In fact, the S&P 500 has yet to fully recover the ground lost since Libya’s uprising began (February 18).

Consumer Staples Since February 18 “Market” Peak  
          Approx %
           
First Trust AlphaDex Staples (FXG)   5.5%
Rydex Equal Weight Staples (RHS)   4.1%
Vanguard Consumer Staples (VDC)   3.1%
Select Sector SPDR (XLP)     3.0%
iShares Consumer Goods (IYK)     1.6%
           
S&P 500 SPDR Trust (SPY)     -2.0%

 

Here in earnings season, the most common estimate for the S&P 500 is 11% growth in year-over-year earnings. The double-digit percentages sound fabulous, until you strip out energy and materials. (Each is supposed to add approximately 25%.)

What about consumer staples? Well, it is projected to grow at a stable clip of 4.2%. However, even if the overwhelming majority of “Pepsicos” and “Kimberly Clarks” beat the Street, they’re bound to guide lower due to soaring input costs. None of that would seem to favor a sector that is spitting into the wind as it reaches new peaks.

Higher oil, Middle East unrest, an ongoing Japanese disaster, Portugal debt woes and political struggles stateside… the scary backdrop hasn’t really beaten the bull. It has only kept the U.S. market in a trading range.

Still, investors have been pouring money back into equities. What are gun shy fund managers to do? Many are turning to historically tranquil sectors.

Of course, trading ranges don’t last forever. Money managers will have to see enough evidence of earnings improvement and economic acceleration to justify pushing cyclical sectors higher. Otherwise, they’ll wait for ugly duckling moments to buy summer sell-offs.

You can listen to the ETF Expert Radio Show “LIVE”, via podcast or on your iPod. You can review more ETF Expert features here.

Disclosure Statement: ETF Expert is a web log (”blog”) that makes the world of ETFs easier to understand. Gary Gordon, MS, CFP is the president of Pacific Park Financial, Inc., a Registered Investment Adviser with the SEC. Gary Gordon, Pacific Park Financial, Inc, and/or its clients may hold positions in the ETFs, mutual funds, and/or any investment asset mentioned above. The commentary does not constitute individualized investment advice. The opinions offered herein are not personalized recommendations to buy, sell or hold securities. At times, issuers of exchange-traded products compensate Pacific Park Financial, Inc. or its subsidiaries for advertising at the ETF Expert web site. ETF Expert content is created independently of any advertising relationships. You may review additional ETF Expert disclosure details here.

Share this post:
  • Print this article!
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • E-mail this story to a friend!
  • Live
  • MySpace
  • TwitThis
  • Yahoo! Buzz

Tags | , , ,


Receive ETF Expert Daily By Email

Leave a Reply

Free Sign-Up                     ETF Expert RSS Feed  Follow EtfExpert on Twitter

Receive ETF Expert Daily By Email
Get The Weekly ETF Expert Newsletter

Archives